KUALA LUMPUR, August 28, 2012: To mark the double celebration of the nation’s 55th birthday and Malaysia Day, Caltex is working the airwaves with radio partners ERA FM, MY FM and HITZ.FM to reward the journeys of loyal customers and listeners alike.
The Caltex Spot My Journey Sticker Contest kicks into gear on September 3, promising fun, games and prizes of up to RM100,000 in Caltex StarCard debit and 15 Samsung Galaxy SIII smart phones. No purchase is necessary, however to participate, motorists must pick up the contest’s ‘Make way. I’m on a JRNY 2 W1N’ decal stickers from participating neighborhood Caltex service stations and partner radio station cruisers. Limited decal stickers are available on a daily basis.Next step: prominent display of the decal stickers for easy spotting.
Savvy listeners may increase their chances at a win by tuning in to radio partner airwaves to learn of cruiser locations. The first 10 vehicles to arrive bearing the contest decal stickers stand to enter the Get My StarCard Games, with prizes of RM150, RM100 and RM50 in Caltex StarCard Debit up for grabs. The Caltex StarCard Debit accesses a prepaid account that can be used for purchases at Caltex stations nationwide.
Random spotting will also be carried out at participating Caltex service stations on weekends. Participants who are spotted for the Caltex Spot MY Journey Sticker Contest will have to correctly answer questions relating to Caltex to win RM500 in StarCard Debit. They will then be eligible to contribute their best interpretation of “Enjoy My Journey” to take home one of 15 Samsung Galaxy SIII smart phones.
“Caltex Spot My Journey Sticker Contest is a unique opportunity for us to engage with customers through different channels—on the road, on air, online and on ground at our stations. We’re tying Malaysia’s historical journey to our brand tagline, inviting customers’ appreciation and enjoyment of their respective Malaysian journeys with Caltex,” says Jeremy Oh, Country Chairman, Chevron Malaysia Limited.
Caltex Spot My Journey will be launched with its very own historical milestone. Customers are invited to join the celebration of the Jalan Larkin Caltex service station’s 50th anniversary in Johor Baru on September 8, where prizes and games await.
The tagline Enjoy the Journey was introduced in 2011 to mark the Caltex brand’s 75th anniversary in Asia Pacific. The Caltex Spot My Journey Sticker Contest ends October 7, with more information available via www.caltex.com.my.
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